butter is not butter 🧈

A name that contradicts itself in three words. No explanation needed, and it is usually the reason someone picks this one off the rack first. The graphic sits on deep navy, a ground that keeps the lettering calm but still easy to read.

It is part of the NewOver line: a big shape, wide across the shoulder, falling loose through the body, with the neckline kept narrow so it does not slide off your shoulder by accident.

The fabric is thick, soft and fresh-smelling, and it has already been through the shrinking process. That weight holds the shape instead of draping over your body, and the dark ground is not see-through.

Navy is the pick for anyone tired of black but not ready for bright colour. Against light-wash denim it makes a clean contrast; with cream trousers it reads a little smarter. Sizes are S, M and L, and the centimetre chart puts two centimetres of chest between each step. Want it bigger than the numbers? Go one up.